A Newbies Guide to LinkedIn: Tips, Tricks and Insider Hints for Using LinkedIn

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Displaying social media buttons on your site encourages users to follow you on different social media networks. Previously, we have covered how to add Facebook fan box and twitter follow button on your WordPress site. Recently, one of our users asked for the easiest way to add social media icons in your WordPress sidebar. Something somewhat similar to what we have in our sidebar. In this article, we will show you how to add social media icons in your WordPress sidebar. First thing you need to do is install and activate the Simple Social Icons plugin.

Next, you can configure the size, colors, alignment and various other options of these social icons. Simply enter URLs to your social media profiles in the widget. You can also add icon for your RSS feed and email newsletter. After entering URLs, save changes and preview it on your website.

We suggest that you play with the colors to try different background and hover combinations to see what looks best on your site. You can also make these social icons flat by setting the border radius to 0 and increasing the icon size.

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The only thing we wish this plugin did was allow users the ability to change the order of the icons. Currently, you cannot reorder the icons. We hope that this article helped you add social media icons in your WordPress sidebar. For feedback and questions you can find us on Twitter and Facebook. You can also leave a comment below. Trusted by over 1. Thank you, glad you like our videos. Glad we could let you know about the plugin.

The Complete Guide to Using LinkedIn Hashtags

This worked like a charm. How do I get those just as simple and customizable to go in a widget in the sidebar. What is difference between jetpack social media icon and wp social media profile? Any feedback from anyone would help. I do plan to upgrade to Genesis framework, not sure if that matters. The icons are not appearing in the boxes when I installed this plugin. I just see tiny letters and numbers inside the squares. Thank you for the article. Do you want to target Facebook ad campaigns to people who actually attended your event?

To get a little more specific about the people you want to target based on their engagement with your Facebook event, you can set up a custom audience for Facebook event engagement. The answer: dynamic product ads. The benefit of dynamic product ads is that you minimize the number of conversions lost at the last stage of the sales process.

The ads remind customers of your products and increase the likelihood of a website visitor returning to your website to buy something. You can also spotlight offers, show product reviews, and tell users about delivery time or other key points. Facebook also allows businesses to retarget prospects based on their activity with your website, product, or landing page. The Custom Audiences tool allows you to create a list of these contacts and target them with highly relevant ad campaigns. When setting up these campaigns you need to have a budget.

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But for how much? Estimating a Facebook ad budget is important because it should be based on the amount of revenue you want to generate. To do this requires the next few steps. The same is true for identifying your ideal audiences to save money. By setting up multiple ad sets, each targeting a different audience, you can gather data that will help you determine which audience is performing best within your current campaign. This helps ensure that your budget has equal potential with each audience.

Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs. Here are three tips for building engagement that delivers better ad results.

It can save busy Facebook advertisers time, energy, and resources. By combining different KPI metrics when defining rule conditions, you can design your custom automation workflow on Facebook. With automated rules, you set predefined conditions for key performance indicators KPIs such as likes, reach, and leads, and ad campaign elements campaigns, ad sets, ads, etc. Facebook will check the condition you set at specific time intervals, and when a campaign meets that criterion, it will take your predefined action, essentially saving you time and money. The Facebook Dynamic Creative ad tool is an effective way to test Facebook ad variations automatically.

The tool delivers the best combinations of your ad creative assets. It runs different combinations of your ad components, such as images, videos, titles, descriptions, and calls to actions, across your target audience to determine which combinations produce the best results. Before the introduction of this feature, you had to create fully formed ads individually and test them manually to find the most effective ad creative and the best ad-to-audience fit.

Dynamic Creative automatically randomizes ad variations for you, making it easy to show the right ads to people. Facebook lets you use up to 30 creative assets, including:. A byproduct of this phenomenon is ad fatigue — What happens when your audience has seen your ad too many times, which can reduce its effectiveness.

Some reactions are as harmless as ad blindness, where your ad simply becomes a constant in their ever-changing news feed. The three ways ad fatigue can happen are:. Facebook ads can be displayed inside the Messenger app on the Home tab , which increases the likelihood that people will interact with your brand or business. You can also export user data from your Messenger app subscribers to create custom and lookalike audiences that you can later use to serve targeted Facebook ads.

These users are typically highly engaged and super-familiar with your business and content, making them an ideal audience for marketing your products. You can also create a lookalike audience based on your custom audience. While the custom audience is a near-replica of your subscribers, the lookalike audience is made up of people who are very similar to your subscribers.

Targeting this lookalike audience can help you grow your subscriber base with like-minded users. Like Facebook Messenger, Facebook video is another platform within Facebook to host advertising for your company. Facebook Live allows users to broadcast streaming video as it happens in real time to other users within their network. A good strategy looks like this:. Facebook In-Stream Video Ads might just represent the most impactful form of video advertising.

The ads can be seconds in length and not skippable by viewers. If you combine this feature with well researched and targeted audiences, it could be an effective ad type for you. In addition to the Facebook news feed, you can select the Audience Network placement to reach a targeted audience outside of Facebook.

Facebook Analytics is a robust tool that lets marketers explore user interaction with advanced goal paths and sales funnels for Facebook ads. In the past, Facebook allowed you to see only the last touch point in your funnels. For example, if someone interacted with seven of your posts but purchased on the eighth interaction, only the final interaction would be given credit for the conversion.

Now you can see the full interaction path to the conversion, rather than just the last touch point. Google Analytics works with Facebook to measure conversions from your Facebook ads. In other words, tracking where people are coming from before they land on your website. You can also use Google Analytics to track the actions people take while they are on your website. Those actions can include:. The goal is to apply these insights into your advertising via Facebook and to track your return on investment for the ads themselves.

Google Data Studio is a good way to report on and visualize your social media campaign. You can use this tool to create easy-to-update reports on your website, Facebook, or other social media marketing campaigns. Google Data Studio is free. You can share reports with clients and team members, and import data from multiple sources to gain a holistic, degree view of your digital activities.

To get started with Facebook Analytics itself , all you need to do is select your Facebook pixel, which will start providing you data. Then you need to create an event source group, or ESG, which connects your Facebook business page and Facebook pixel, so you can draw from more data sources like a Messenger bot. The dashboard shows real-time aggregate data of all your sources and you can see how they work together.

When people interact with your Facebook ads, their actions — watching a video, visiting your website, etc. Each time your ad leads to a conversion, Facebook will credit, or attribute , the ad in Ads Manager so you can see how well your campaign is doing and determine if you are reaching your targets. The most ideal time window is over the last seven days.

From there you can see which ad sets have high customer acquisition costs. The best way to monitor performance of your Facebook ads is to generate reports through Facebook Ads Manager. The reports will reveal which ads are working best in reaching your targets and which ones are falling behind. Analyzing four core metrics — cost, relevance, frequency, and cost per mille, or CPR — helps you identify and assess the performance of your campaigns and the ads within them.

The next metric to look at is relevance. A relevance score is a rating from 1—10 that Facebook gives to each of your ads. This score reflects the ad-to-audience fit and how well people are responding to your ad. This metric can be viewed only at the ad level of your campaigns. The third metric to look at is frequency. Frequency is a delivery metric that tells you how many times on average someone has seen your ad. Your frequency will always start at 1 and increase over time as you spend more of your campaign budget and reach more of your target audience.

The higher your frequency, the more people are seeing the same Facebook ads. Finally, look at CPM, which is an acronym for cost per mille. This is your cost per 1, impressions. As your frequency increases and you reach more of your target audience, your CPM will start to increase. This will have an effect on cost, relevance, and frequency metrics. The Social Media Marketing podcast , a top marketing podcast on iTunes , is a weekly minute interview show hosted by our founder, Michael Stelzner. Get this free report and never miss another great article from Social Media Examiner. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer Share.

This is a fairly straightforward process and involves the following four steps: Set Up Facebook Business Manager. First, you create a Facebook page for your business. From there you can create a Business Manager account that allows you to run ads for that page.

Install the Facebook Pixel. Go to your website and install the Facebook pixel that allows Facebook to identify people who visited your website, create custom audiences comprised of those visitors, and then show ads to them. Create Audiences to target users. This tool allows you to create and save audiences that are most relevant to your brand. Create a Facebook Ad from a Facebook post. Now you can try it out.

First decide what you want to accomplish — do you want more clicks, sales, video views, or leads? The Plan section contains tools that help you learn things about your audience and give you creative ideas for running your ads. With the Audience Insights tool, you can find out a lot of information about different audiences on Facebook. Create and Manage. Here you find tools for creating your ad and managing your campaigns. Measure and Report. When you want to analyze how your ads are performing, check out the tools in the Measure and Report section. For example, here you can create those custom conversions to track whether ads are meeting your business goals.

The settings area is where all of your account information is stored. Go here to update payment information, your email, and so on. You protect your reputation. Clients may not intimately understand the nuts and bolts of data and digital funnels when they start working with you, but eventually they will understand. How to Get Started With Facebook Ads Understanding the Facebook Ad algorithm is important because it identifies ads that provide a good user experience. There are three key ways that marketers can leverage this information to their advantage: Research competitor campaigns and consumer markets.

Seeing all the ad campaigns your competitors are running is invaluable as you consider your own campaign. Visit their landing pages and assess their call to action. What special offers are they running?

How long are their videos? Are they trying to attract clicks, drive purchases, or just create awareness?


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Get inspiration for using new ad features. New ad features roll out all the time on Facebook and Twitter. Share active campaigns with customers and prospects. Because users can engage with the ads in the same way they would if the ad appeared in their news feed, customers and prospects now have an opportunity to begin a purchase or a signup they might have missed out on. For example, do you want to generate new leads for your business , sales for your ecommerce store, or subscribers to your blog?

Do you have existing or consistent website traffic? Do you have an email list? If so, is it active and how many people are on your list?